1+ months

z_Senior Analyst, Marketing Analytics (Pipeline)

Atlanta, GA 30339
JobTitle: z_Senior Analyst, Marketing Analytics (Pipeline)
Job ID: 393834_en-us
Salary Range: null- null
Job Category: E-Commerce
Employment type: Full Time

Position Description:
Position Purpose:

The Senior Analyst, Marketing Analytics leads the design and implementation of The Home Depot marketing measurement design and strategy. In this position, you will analyze marketing analytics data as well as other offline data to evaluate marketing effectiveness across all channels. You will collaborate with various departments to design and execute a fact-based continuous improvement / channel growth strategy using online and offline data analysis. The Senior Analyst, Marketing Analytics works with the other marketing analysts to analyze marketing & online data using various analytical tools to uncover trends and provide insight that will maximize Home Depot marketing efforts, as well as overall business objectives. You will work with other analysts to research and analyze business trends and customer behavior data to identify opportunities for optimization and enhancement of marketing campaigns. You will analyze and understand the key drivers of performance related to THD marketing objectives. Finally, you will work with other marketing analysts to provide weekly marketing analytics dashboards to Management and the supporting teams.

Major Tasks, Responsibilities & Key Accountabilities:
  • 20% - Work with other departments providing analytical insight on business performance.
  • 20% - Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
  • 20% - Analyze web analytics data as well as other offline data to evaluate site performance.
  • 10% - Work with the Web Analyst to provide weekly Web Analytic dashboards.
  • 10% - Takes the lead on new programs and initiatives for Web Analytics Team.
  • 10% - Provide web analytics strategy to Specialty Channel.
    Nature and Scope:
    • Reports to Sr Manager
    • Position has 0 Direct Reports
      Environmental Job Requirements:
      Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
      Typically requires overnight travel less than 10% of the time.


Posted: 2022-01-14 Expires: 2022-08-24

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z_Senior Analyst, Marketing Analytics (Pipeline)

Home Depot, Inc.
Atlanta, GA 30339

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