Position Purpose:
The Sr. Specialist, Brand Communications is a key member of The Home Depot Brand Communications Team and is responsible for external communications efforts for The Home Depot, its products, brand, and capabilities as well as associate-facing communications focused on merchandising. This position executes proactive and reactive opportunities with key external and internal stakeholders, primarily media and industry influencers, to convey a narrative about the organization concentrated on their product innovation including tactical execution and measurement of PR efforts.

This role is an excellent opportunity for career advancement and personal growth to the successful candidate who demonstrates differentiated drive, creativity, and a collaborative spirit.

Working with The Home Depot’s Merchandising and Marketing Teams, the candidate must be able to collaborate cross-functionally on internal, consumer and trade communications programs. He/She/They must be an excellent project manager, possess strong media relations skills, as well as possess superior written and verbal communication skills.

 Major Tasks, Responsibilities & Key Accountabilities:

• In conjunction with team, develop and deliver measurable earned media and associate communications strategy that supports The Home Depot’s product innovation objectives and engages The Home Depot’s customer base of do-it-yourselfers and professional contractors and associates. (20%)
  • Partner with internal channel owners to find creative ways to connect company strategy and goals to internal communications. Support The Home Depot’s owned media team with compelling stories that are delivered through the company’s newsroom. (20%)
    • Manage incoming media requests relating to product innovation and product categories at The Home Depot including communication to merchandising and marketing teams as well as agency partners. (20%)
      • Support Brand PR team through weekly, quarterly, and campaign metric and placement reports to key partners including CCEA leadership, merchandising, and marketing. (20%)
        • Provide counsel, develop, and execute communications campaigns that support business objectives in collaboration with merchandising, e-commerce, marketing, professional services, and other departments. This includes placement of stories in local and national print and broadcast media, maintaining relationships with journalists and development of creative pitches and campaigns. (15%)
          • Development of a strong collaborative partnership with The Home Depot’s merchandising and marketing team to support new products, marketing, and sales initiatives in retail stores and online. (5%)
            Nature and Scope:
            This Position has 0 Direct Reports
            
            Environmental Job Requirements:
            Environment:
            Located in a comfortable indoor area. Under regular pressure to meet deadlines, quotas and/or must frequently deal with difficult issues related to people or situations
            
            Travel:
            Typically requires overnight travel up to 20% of the time.
            
            Additional Environmental Job Requirements:
            
            • Bachelor’s degree Communications or Public Relations preferred
            • 3 - 6 years combined corporate and agency experience with a CPG. Retail PR preferred.
            • Interest in building relationships with media, pitching and placing national and local media stories
            • Strong written and verbal presentation skills
            • Promotes a successful attitude, confidence in leadership, and teamwork to
            • Ability to plan, achieve business results and manage schedules for multiple tasks
            • Ability to work independently to meet deadlines in a fast-paced, rapidly changing environment