13 days old

SR MANAGER AUDIENCE MARKETING

Atlanta, GA 30339
JobTitle: SR MANAGER AUDIENCE MARKETING
Job ID: 407648_en-us
Salary Range: 0.0- 0.0
Job Category: E-Commerce
Employment type: Full Time

Position Description:
Position Purpose:
The Senior Manager Agile Marketing will be responsible for both driving the strategy of and execution behind THD's audience marketing initiatives. This person will be responsible for leading a team that designs audience-based marketing strategies. This role is responsible for leading agency relationships, working with media partners to plan and execute audience-driven campaigns, creating and curating content and championing the evolution of audience-based marketing at The Home Depot. This role will utilize data, analytics and technology to lead the development and execution of marketing strategies to create personalized 1-1 experiences. They are responsible for designing, developing, and executing an annual audience marketing strategy and plan according to rapidly evolving technology and data capabilities. They will deliver ongoing recommendations and updates to improve the customer experience, delivery mechanisms and content relative to KPIs. This person will provide thought leadership and help shape impactful innovation by stimulating customer-centric design. They will work across functional groups as a means to explore new technology integrations that better the customer experience while exposing more of the customer journey

Major Tasks, Responsibilities & Key Accountabilities:
30%- Work cross-functionally w/key stakeholders (e.g., Customer Insights, Marketing Analytics, HD.com, Merchandising, Marketing, PR, & Social). Responsible for effectively driving education & partnerships internally/externally in organization.


40%- Program Mgmt -Design/execute audience-marketing strategy for Agile campaigns (developing hypothesis, data strategy; creative strategy, activation and reporting activities. Strategic recommendations to scale Agile Marketing, integration into business priorities; share knowledge w/ stakeholders. Direct external agency team.


30%- Reporting/Metrics -Ensure programs delivered on-time/ budget & determine effectiveness of Agile spend/ resource. Monitor effective benchmarks for measuring impact of audience-marketing programs, & analyze effectiveness of campaigns to maximize results. Build weekly status reports and executive-level presentations as needed.

Nature and Scope:
This role reports to the Sr Director of Agile Marketing.
This position has 6 direct reports.

Environmental Job Requirements:
Environment:
1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements:


Categories

Posted: 2022-06-17 Expires: 2022-07-17

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

SR MANAGER AUDIENCE MARKETING

Home Depot, Inc.
Atlanta, GA 30339

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast