As SEO Analyst you will provide quantitative research, reporting, and insights that help shape THD.com content strategy. The analyst will conduct research to identify underperforming content areas, top optimization opportunities, and evangelize their findings to help organize diverse THD teams make informed decisions that drive traffic and conversion that improve overall program performance.

The analyst will work across multiple marketing, creative, and dev teams, so planning and execution in a fast-paced environment is critical. 

As analyst you will: 

• Provide holistic, digestible content performance data as well as categorical analysis (e.g., guide, video, content blocks, and the like) to help inform yearly roadmaps as well as day-to-day content strategies.
• Assess impact of major content initiatives and technological developments on ROI (e.g., content migration, content gap analysis, voice search, etc.)
• Identify reporting gaps and work with partners to close the gaps
• Work with SEO Content Manager & Director to implement improvements in content measurement and develop forecasting models
• Partner with business intelligence and category experience to ensure core content initiatives are coded & tracked properly to provide needed data for measurement
• Partner with cross-functional teams to share & incorporate learnings into company-wide SOPs and best practices.
• Own daily monitoring of analytics, weekly/monthly dashboard creation and delivery of ad-hoc reporting 

  MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

  • 25% - Monitors campaign performance and executes daily operations
  • 20% - Writes and edits on-page and off-page content in bulk
  • 35% - Researches and analyzed trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.
  • 20% - Manages technical projects via Excel

    NATURE AND SCOPE
    This position reports to Search Account Manager
    This position has 0 Direct Reports
    
    ENVIRONMENTAL JOB REQUIREMENTS
    Environment:
    Located in a comfortable indoor area. Any unpleasant condition would be infrequent and not objectionable.
    
    Travel:
    Typically requires overnight travel less than 10% of the time.