25 days old


Houston, TX 77024
Job ID: 403213_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
Position Purpose:
As a Search Analyst (SEO) at The Home Depot, you will provide the key building blocks for the entire organic search marketing team. A Search Analyst will provide keyword research, reporting and insights to enable The HomeDepot.com online teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. It will be critical to discover underperforming areas and to identify opportunities that improve overall program performance, for the categories you oversee. The role will work across multiple marketing, creative and IT teams, so planning and execution in a fast paced environment is critical. As a Search Analyst, you will: 
  • Perform keyword research and recommend on-page optimization based on business objectives for both existing content and new opportunities
  • Provide SEO best practices in alignment with white hat SEO principals
  • Research and develop strategies for content development to drive on-page and off page optimization
  • Research, develop and help drive link earning campaigns in coordination with business owners, social partners and vendors
  • Own daily monitoring of analytics, weekly/monthly dashboard creation and delivery of ad-hoc reporting
  • Evangelizing SEO across multiple departments, business groups and corporate levels
    Major Tasks, Responsibilities & Key Accountabilities:
    • 25% - Monitors campaign performance and executes daily operations
    • 20% - Writes and edits on-page and off-page content in bulk
    • 35% - Researches and analyzed trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.
    • 20% - Manages technical projects via Excel
      Nature and Scope:
      • The position reports to a Search Account Manager
      • This position has 0 Direct Reports
        Environmental Job Requirements:
        Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
        Typically requires overnight travel less than 10% of the time.


Posted: 2022-05-03 Expires: 2022-06-02

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Home Depot, Inc.
Houston, TX 77024

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