1+ months

SEO Content Strategist

Atlanta, GA 30308
JobTitle: SEO Content Strategist
Job ID: 346896_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE

The SEO Content Strategist plays a key role in increasing the organization’s search engine presence by developing and executing content strategies that achieve specific earned media goals. 

The SEO Content Strategist partners with the Earned Media Insights team to connect the dots between the different disciplines – merchandising, category experience, business intelligence, social media and creative - to identify, recommend, groom, and produce optimized digital content experiences for our customers.

The strategist synthesizes and analyzes multiple data inputs including SEO requirements, customer and industry research, case studies, business intelligence, and competitive analysis to develop and recommend earned media content strategies. The strategist also partners with the SEO Business Analyst to size, groom, and prioritize content opportunities based on projected ROI, business objectives, and resources. The strategist works with internal business partners and outside agencies to execute and track content initiatives as they move through the production pipeline to ensure deliverables meet THD standards, are error-free, and SEO optimized prior to publication.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 35% - Responsible for evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, industry standards, and legal requirements.
  • 25% - Own a large part of the project lifecycle including any needed discovery and initial assessments, program and/or requirements definition, creative briefs, program implementation and launch, and ongoing measurement and reporting. Integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations.
  • 20% - Create, adjust and present plans based on the interplay and performance dynamics between PC, Mobile, and Tablet devices based on customer behavior.
  • 20% - Measures ongoing effectiveness of programs against target metrics, and makes frequent adjustments to leverage any changes in the evolving world of search.

    Nature & Scope:This position reports to the EARNED MEDIA CONTENT STRATEGY MANAGER
    This position has no direct reports.

    ENVIRONMENTAL JOB REQUIREMENTS

    Environment:
    Typically in a comfortable environment but with regular exposure to factors such as temperature extremes, moving machinery, loud noise, and fumes which cause noticeable discomfort or a moderate risk of accident or  illness.

    Travel:
    Typically requires overnight travel less than 10% of the time.


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Posted: 2020-01-09 Expires: 2020-03-08

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