25 days old

Senior Specialist, Category Marketing (KYLA)

Atlanta, GA 30339
JobTitle: Senior Specialist, Category Marketing (KYLA)
Job ID: 403168_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
Position Purpose:
The Senior Specialist Category Marketing will manage media strategy & campaign deployment project management for a department-aligned set of Home Depot vendors to drive a best-in-class Retail Media+ supplier experience. This individual should leverage their marketing expertise to develop omni-channel engagement opportunities for multiple vendors within a specific department. This individual will partner with internal stakeholders to understand departmental strategies, built cohesive & innovative campaign plans for omni-channel marketing deployments, and triage execution with internal paid media teams. This is a unique opportunity to join a highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.

Major Tasks, Responsibilities & Key Accountabilities:
30% Campaign Support - Triage execution of campaigns with Paid Media team; Ensure detailed documentation provided for planned campaigns, and support QC of campaign assets; Ensure campaigns launched in alignment with plans, and that relevant vendor partners are appropriately highlighted per their Retail Media+ and Incremental/Co-Op spend commitments

15% Collaboration - Collaborate with Retail Media+ Paid Media Analysts to ensure reporting provided to relevant vendors as needed; Refine future campaign plans based on completed campaign results

50% Media Plans - Develop integrated media plans for pooled vendor campaigns with input from cross-functional partners; Itemize engagement opportunities across paid, owned, and earned channels; Ensure strategic adjustments reflected in finalized campaign plans; Ensure media proposals align with overall departmental strategy; Develop documentations of available campaign inventory to enable Partner Management sales processes

5% Projects - Work on special projects as directed

Nature and Scope:
This position typically reports to Senior Manager, Retail Media + Partnerships

This position has 0 Direct Reports

Environmental Job Requirements:
1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

No travel required.


Posted: 2022-05-03 Expires: 2022-06-02

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Senior Specialist, Category Marketing (KYLA)

Home Depot, Inc.
Atlanta, GA 30339

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