10 days old

Senior Product Strategist, Retail Media

Atlanta, GA 30308
JobTitle: Senior Product Strategist, Retail Media
Job ID: 364871_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE

The Sr. Product Strategist will support our advertising business for The Home Depot. This position has day-to-day responsibility to facilitate ad inventory on The Home Depot advertising properties, such as homedepot.com, through ad serving technologies and cross-functional partnerships. This is a unique opportunity to join a small, highly visible team that’s reshaping digital advertising in the world’s largest home improvement retailer.

Major Tasks, Responsibilities, and Key Accountabilities

  • 40% - Provide performance / adoption reporting on existing retail media product offerings (email, PLA, banner, & dynamic advertising inventory). Ensure key offerings delivering media as expected and aligning to internal performance KPIs.
  • 30% - Define and document potential test & learn pilot opportunities by channel to create leverage for partnerships team. Collaborate with Product Strategy & Insights Sr. Manager to prioritize & sequence opportunities
  • 20% - Leverage a data driven approach to evaluate optimization opportunities on existing offerings
  • 10% -Track offering development & optimization across IT, Analytics, MarTech, Media, & other stakeholders.

    Nature and Scope
    Typically reports to Senior Manager, Product Strategy & Insights.
    This role has no direct reports.

    Environmental Job Requirements
    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Categories

Posted: 2020-11-18 Expires: 2020-12-18

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Senior Product Strategist, Retail Media

Home Depot, Inc.
Atlanta, GA 30308

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