1+ months

Senior Manager, Workshop Audiences

Atlanta, GA 30339
JobTitle: Senior Manager, Workshop Audiences
Job ID: 373791_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:

Position Purpose:

The Senior Manager Audience Marketing Workshops will be responsible for both driving the strategy of and execution behind THD's Workshops initiatives. This person will be responsible for leading a team that design our Workshop marketing strategies partnering with cross-functional teams across the enterprise. This role is responsible for leading agency relationships, working with media partners to plan and execute audience-driven campaigns, creating and curating content and championing Workshops and How-To at The Home Depot. This role will utilize data, analytics and technology to lead the development and execution of marketing. They are responsible for designing, developing, and executing an annual strategies and growth plans. They will deliver ongoing recommendations and updates to improve the customer experience, delivery mechanisms and content relative to KPIs. This person will provide thought leadership and help shape impactful innovation by stimulating customer-centric design.

Major Tasks:

  • 40%: Program Mgmt -Design/execute audience-marketing strategy for Agile campaigns (developing hypothesis, data strategy; creative strategy, activation and reporting activities. Strategic recommendations to scale Agile Marketing, integration into business priorities; share knowledge w/ stakeholders. Direct external agency team.
  • 30%:  Work cross-functionally w/key stakeholders (e.g., Customer Insights, Marketing Analytics, HD.com, Merchandising, Marketing, PR, & Social). Responsible for effectively driving education & partnerships internally/externally in organization.
  • 30%: Reporting/Metrics -Ensure programs delivered on-time/ budget & determine effectiveness of Agile spend/ resource. Monitor effective benchmarks for measuring impact of audience-marketing programs, & analyze effectiveness of campaigns to maximize results. Build weekly status reports and executive-level presentations as needed.NATURE AND SCOPE
    Reports to: Director Marketing 
    2 direct reports

    Located in a comfortable indoor area. Any unpleasant condition

    Typically requires overnight travel less than 10% of the time. 


Posted: 2021-04-12 Expires: 2021-06-10

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Senior Manager, Workshop Audiences

Home Depot, Inc.
Atlanta, GA 30339

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