17 days old

Senior Manager Staples.com Customer Marketing

Framingham, MA 01701
**Staples is business to business.** Youre what binds us together.

Our marketing team is charged with an important task sharing our Staples story. We use customer data and analytics to help us understand and improve our customers experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

**What youll be doing:**

The Senior Manager, Customer Marketing is responsible for developing and driving coordinated sales and marketing outreach strategies for the Staples.com business. He or she will lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including email, digital media and site. The Senior Manager will lead a team of marketing professionals and will work cross-functionally with multiple teams, including customer analytics, customer insights, sales, creative agency, circulation, and vehicle owners.

**Primary responsibilities:**

+ Define/execute coordinated marketing strategies to grow share from active customer segments, based on a deep understanding of customer wants and needs using both quantitative and qualitative dataReview and evolve tactics based on areas of opportunity.

+ Partner with merchandising and promotions teams to develop campaigns in coordination with prioritized products and offers.

+ Prioritize initiatives based on business impact.

+ Create a pipeline of testing and learning, with clear goals and actions based on test results.

+ Oversee the tactical execution of plans, ensuring flawless execution.

+ Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.

+ Manage marketing budget for customer development.

+ Manage team of 1 direct report. Oversee responsibilities, drive priorities, provide coaching and mentorship.

**What you bring to the table:**

+ Experienced, results-oriented, and customer-centric marketing professional with the ability to drive strategy using customer insights and transactional data.

+ Demonstrated strategic thinking and creative problem-solving activities.

+ Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment.

+ Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.

+ Excellent oral and written communication skills and strong interpersonal skills.

+ Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on data.

+ Strong manager and developer of people.

**Qualifications :**

**Whats needed- Basic Qualifications**

+ 8+ or more years of strategic planning and marketing experience

**Whats needed- Preferred Qualifications**

+ Bachelors Degree preferably in Marketing or Communications

+ Previous experience in marketing

**We Offer:**

+ Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Center

+ Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays), Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

_Interested in joining the team? Check out our_ _perks and benefits_ _!_

_Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law._


Posted: 2022-05-10 Expires: 2022-06-16

Be amazed by what’s inside.

There’s a whole lot more to Staples than you probably ever imagined. In fact, once you lift the lid on our business, you’ll discover that we have many opportunities for your career.

As the world’s largest office products company, 2nd largest eCommerce site and a trusted source of office solutions, we’re a recognized name across more than 26 countries. Working all over the world has shaped our approach to business, and as we’ve grown, so has our commitment to the communities and environments where we work. Whether you join us in retail, online, one of our B2B units or our other businesses, you’ll experience first-hand the unique energy and enthusiasm that makes us Staples.

This site will show you just how much goes into a career with Staples. If you want to become part of the team, simply use the job search tool – and it won’t be long before you’ll be saying, “that was easy” too.

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Senior Manager Staples.com Customer Marketing

Framingham, MA 01701

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