4 days old

Senior Manager of Marketing Operations- Remote

Framingham, MA 01701 Work Remotely
**Description**

Staples is focused on our customer and our community. As a **Senior Manager of Marketing Operations** for Staples, you will be responsible for a team of 4 talented and committed program and project managers skilled in campaign execution. Reporting to the Director of Targeted and Loyalty Marketing, you will be a functional expert regarding best practices with our technology stack including CDP, Campaign Management Systems, ESP, and our personalization platforms. You will be responsible for the execution of Targeted Marketing strategies including lifecycle and promotional messaging to our three key customer segments. You will drive customer engagement, sales and generate awareness of the brand and services/products.



Our people are the heart of our success and we believe in collaboration, curiosity and continuous learning in all that we think, create and do. We are investing in our people and our stores, empowering our people to learn, grow and deliver. Come be a part of a team that's leading the way in a new era of working and living.



**Key Deliverables:**



+ Management of our marketing operations function: own all calendar planning, oversee briefing and creative development, monitor results and reporting, establish testing criteria, and strategic advancement of the program

+ Create roadmap for email/sms program changes and innovations that will drive growth

+ Collaborate with marketing team to align email calendar with larger corporate initiatives including strategic priorities, promotions, and seasonal campaigns

+ Identify opportunities for automated journeys based on customer lifecycle and behavior, leveraging our platform driven modeling capabilities & insights

+ Review email analytics and pinpoint actionable insights, efficiencies, and new opportunities

+ Partner with marketing and digital teams on email/sms acquisition initiatives to grow the health of our targeted file

+ Develop optimization opportunities for increased traffic, revenue, and sales per email through innovation and personalization in support of our customer segment strategies.

+ Manage relationship with ESP and all additional marketing optimization tools to improve systems in support of our marketing lifecycle model, targeting strategies and enablement of new features and partnerships

+ Continually test new features within ESP and marketing optimization tools

+ Continuously evolve processes to optimize tools and efficiencies



**Qualifications**

**Get great perks.**



+ Generous amount of paid time off and bonus plan

+ 401(k) plan with a company match, medical, dental, vision, life and disability insurance, and many more benefits

+ Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)

+ On-site, discounted childcare, fitness center and dry cleaners in Framingham, MA corporate office



**Essential skills and experience:**



+ 7-10+ years marketing experience with a focus on email marketing

+ 3+ years managing direct reports

+ Retail marketing background

+ Experience running end-to-end aspects of Targeted Marketing programs inclusive of email, SMS, push, and direct mail



**Preferred Skills & Experience:**



+ Hands-on experience with Customer Data Platforms and Email Service Providers

+ Awareness of email best-practices and trends

+ You have a passion for marketing operations and follow industry best practices



**Want to learn more about Staples Stores?** Visit **StaplesConnect.com** for information and to learn about our career opportunities.



\#LI-ML1



**_Click to learn more about the employee benefits, programs and perks offered at Staples. (https://recruit.smashfly.com/SmashFlyMedia/Docs/17604/17604\_20380\_PR23016\_BOS\_CWW\_RTL\_FLD\_CROS\_HR\_Benefits\_Promo\_Flyer\_r1%20(2).pdf)_**

_Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law._

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Posted: 2022-05-13 Expires: 2022-06-12

Be amazed by what’s inside.

There’s a whole lot more to Staples than you probably ever imagined. In fact, once you lift the lid on our business, you’ll discover that we have many opportunities for your career.

As the world’s largest office products company, 2nd largest eCommerce site and a trusted source of office solutions, we’re a recognized name across more than 26 countries. Working all over the world has shaped our approach to business, and as we’ve grown, so has our commitment to the communities and environments where we work. Whether you join us in retail, online, one of our B2B units or our other businesses, you’ll experience first-hand the unique energy and enthusiasm that makes us Staples.

This site will show you just how much goes into a career with Staples. If you want to become part of the team, simply use the job search tool – and it won’t be long before you’ll be saying, “that was easy” too.

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Senior Manager of Marketing Operations- Remote

Staples
Framingham, MA 01701

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