This Senior Manager of Credit Marketing oversees the development of all marketing plans related to private label credit. Responsible for orchestrating the resources and processes needed to create strategically aligned direct marketing strategies, in-store credit promotions, and initiatives all aimed to drive new account generation and sales with existing cardholders. Champions the development of customer lifecycle/segmentation strategies using data insights that strengthens customer relationships over time through highly targeted and optimized offers and messages. Position seeks to drive operational efficiencies that support integrated retail environment ensuring the credit customer experience is protected in all channels and situations. Works on the creation and implementation of new features/services that enhance financial services product portfolio and drives loyalty. Critical to this role is the ability to communicate and work cross functionally with other areas within Home Depot and banking partners to ensure credit is integrated across broader company initiatives (IT, Strategic Business development, Home Services, PRO, Marketing, etc).

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

• Identify and evaluate new financial programs, promotions, products and services that support the needs of current or future customers, or that support new strategic initiatives or acquisitions. Manage or oversee their design, development and implementation based on projected profitability.
• May include managing a staff to deliver multiple or large-scale strategic projects. Staff could include direct reports or associates of financial partner. Take an active role in the professional development of direct reports.
• May include P&L responsibility for particular programs or products. May require specialized knowledge of particular aspects of financial services such as consumer/commercial risk and underwriting or bankcard association programs. Work with Finance to set departmental and program budgets. Manage expenditures within approved department and program budgets.
• Oversee the development and execution of detailed project design/ implementation plans. Utilize project management and people management skills to ensure timely completion of projects at the highest quality levels.
• Assess financial and operational/quality results of new programs against predetermined goals. Determine whether programs should be rolled out, make recommendations to Sr Management and, if applicable, develop implementation strategies and budgets.
  NATURE AND SCOPE
  
  • Typically reports to Director Payments
  • Accountable for direct supervision of the work activities of others. In addition to personnel issues -- including selection, termination, performance appraisal and professional development of subordinates.
    ENVIRONMENTAL JOB REQUIREMENTS
    
    • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
    • Typically requires overnight travel 5% to 20% of the time.