1+ months

Senior Director - Brand Management and Marketing

Atlanta, GA 30339
JobTitle: Senior Director - Brand Management and Marketing
Job ID: 401248_en-us
Salary Range: 0.0- 0.0
Job Category: Logistics/Supply Chain/Import
Employment type: Full Time

Position Description:

POSITION PURPOSE

The Senior Director, will drive the overall brand management and marketing direction and strategy within the The Home Depot’s Private Brand portfolio. The Senior Director will lead private brand development and execution from concept through launch including: brand governance, creative packaging development, online experience, in-store creative, and marketing campaigns ensuring consistent execution of brand standards through the entire customer journey. The Senior Director will also provide industry trend and design inspirations to help product development and merchandising teams to make informed decisions.  The Senior Director will collaborate with cross-functional teams including Product Development, Merchandising, Marketing and Online to create the Brand experiences for our customers. This role will lead, manage and develop the trend and design team, the brand management team and the creative packaging team that effective growth strategies are implemented across their Brands.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

40% Brand Management and Marketing

  • The Senior Director leads the brand and marketing strategy helping to formulate the overall strategy to drive awareness and sales of key Brands and new product launches.
  • Responsible for marketing budget management across categories and channels. Develops annual and quarterly plans.
  • Interprets and reports-out on key measurement KPI’s including incremental sales lift and Return On Ad Spend
  • Partners with Strategic Marketing to develop audience strategies to inform marketing and product development.
  • Implements process improvement tools and techniques to improve team efficiency.

    20% Private Label Packaging

    • Lead the team that will be responsible for the design direction and execution of all private label packaging. 
    • Develop and implement packaging creative and strategies to drive sales and profitability for our private label programs with operational efficiencies
    • Develop and mentor Best in Class packaging team to produce packaging from concept to production that connects with target consumers and meet merchandising / marketing goals and objectives

      20% Online

      • Partners with customer experience teams to enhance online presence at an item level to improve conversion, drive online traffic, and grow sales.
      • Understands customer behavior online, building strategic plans in support of The Home Depot’s Interconnected strategy, partnering with cross-functional groups (i.e., Merchandising, Digital Marketing, Product Management, User Experience) to identify opportunities that will optimize effectiveness leading to improved online customer experience and brand growth.

        20% Trend & Design, Brand & Customer

        • Leads consistent execution of Brand standards through all consumer touch points: trend and design, brand strategy, product requirements, communication guidelines, packaging standards, and online. Leads cross-functional teams to implement these plans across the business.
        • Develops and applies learnings from consumer insights to support business growth.
        • Identifies and partners with cross-functional partners on new growth strategies and brand vitality.
        • Research overall trends in industry. Consider factors influencing home fashions such as cost, selection of materials, production methods, new technology, safety, fashion trends and business strategy.
        • Develop an understanding for strong, balanced assortments in alignment with portfolio strategy. Provide trend direction in all categories.


          NATURE AND SCOPE

          • Position reports to Senior Vice President, Merchandising
          • 3 direct reports


            ENVIRONMENTAL JOB REQUIREMENTS
            Environment:
            Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
            Travel:
            Typically requires overnight travel less than 10% of the time.

Categories

Posted: 2022-04-11 Expires: 2022-06-09

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Senior Director - Brand Management and Marketing

Home Depot, Inc.
Atlanta, GA 30339

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