POSITION PURPOSE
The Project Manager- Creative operations serves as a primary contact to the CRM team, Marketing, Creative, Production Support and agency partners for email. Responsible for managing process from start to finish: keeping team projects on-task, within budget and within expectations of project timelines. Works with Senior Manager/leadership to prioritize projects and act as primary chair in owning deliverables of the team. Manages the day-to-day relationships with internal clients & external agency partners. This role will work with senior team members to develop strategic recommendations for enhancements based on analytics. Should be a highly creative problem-solver and adept at negotiating with internal clients to execute key deliverables. Will learn and report on best practices, industry standards, and technical requirements associated with assigned projects. Will have customer-focused mindset for every project to ensure the best customer experience in each communication. This person also serves as a mentor to junior level members of the team. Will have/gain an understanding of THD brand guidelines and key marketing initiatives to work across channels to drive fully integrated and consistent campaigns, in addition to helping drive new formats and keeping abreast of industry trends while seeking innovative and cost efficient solutions.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

• 30%-Monitors day-to-day progress of campaigns to make sure that deadlines are met. Troubleshoot /solve issues. Ensure email embodies complete & relevant customer experience. Document and develop supporting processes as needed. Monitoring prog hours on monthly basis to ensure proper utilization of team members.
• 30%-Coordinates the planning and execution of interactive and traditional direct marketing programs on strategy and on budget.
• 10%-Consults with production, marketing, creative, agency partners and others when appropriate to develop strategic solutions to objectives.
• 10%-Crafts recommendations and ongoing enhancement/optimization strategy based on analysis of campaigns. Measures ongoing effectiveness of programs against target metrics
• 20%-Write creative briefs based on strategy objective. Send proofs to all internal partners to creative visibility and gain approvals of all campaigns. Q/A & test emails to ensure segmentation and content is correct before deployment

  NATURE AND SCOPE

  • Position Reports to Sr Director Interactive Creative
  • Number of Direct Reports: 0

    Environment:
    Located in a comfortable indoor area. Any unpleasant condition
    
    Travel:
    Typically requires overnight travel less than 10% of the time.