5 days old

Project Manager, Interactive Advertising (133975)

Home Depot, Inc.
Atlanta, GA
  • Job Code
    341724
Project Manager, Interactive Advertising - Atlanta GA 30308 Skip Navigation
Job Details

Project Manager, Interactive Advertising (133975)

GA - Atlanta

  • Date Posted: Oct 1, 2019
  • Company: The Home Depot
  • Travel: None
  • Functional Area: Marketing
  • Position Type: Full-Time
  • Relocation Provided: No




Position Description:
POSITION PURPOSE
The Project Manager, Interactive Advertising e-mail serves as a primary contact to the CRM team, Marketing, Creative, Production Support and agency partners for email. Responsible for managing process from start to finish: keeping team projects on-task, within budget and within expectations of project timelines. Works with Sr. Manager/leadership to prioritize projects and acts as primary chair in owning deliverables of the team. Manages the day-to-day relationships with internal clients & external agency partners. This role will work with senior team members to develop strategic recommendations for enhancements based on analytics. Should be a highly creative problem-solver and adept a negotiating with internal clients to execute key deliverables. Will learn and report on best practices, industry standards, and technical requirements associated with assigned projects.

Will have customer-focused mindset for every project to ensure the best customer experience in each communication. This person also serves as a mentor to junior level members of the team.

Will have/gain an understanding of THD brand guidelines and key marketing initiatives to work across channels to drive fully integrated and consistent campaigns, in addition to helping drive new formats and keeping abreast of industry trends while seeking innovative and cost efficient solutions.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
30%-Monitors day-to-day progress of campaigns to make sure that deadlines are met. Troubleshoot /solve issues. Ensure email embodies complete & relevant customer experience. Document and develop supporting processes as needed. Monitoring prog hours on monthly basis to ensure proper utilization of team members.
30%-Coordinates the planning and execution of interactive and traditional direct marketing programs on strategy and on budget.
10%-Consults with production, marketing, creative, agency partners and others when appropriate to develop strategic solutions to objectives.
10%-Crafts recommendations and ongoing enhancement/optimization strategy based on analysis of campaigns. Measures ongoing effectiveness of programs against target metrics
20%-Write creative briefs based on strategy objective. Send proofs to all internal partners to creative visibility and gain approvals of all campaigns. Q/A & test emails to ensure segmentation and content is correct before deployment

NATURE AND SCOPE
Position Reports to Sr Director Nat Creative
Number of Direct Reports: 0

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.


ESSENTIAL SKILLS:
MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a associate's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 3 years
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Knowledge, Skills, Abilities and Competencies:
Thrives in fast-paced, deadline-oriented environment
Strong organizational and time management skills with ability to multi-task
Excellent writing and strong/persuasive presentation skills
The ability to drive and/or assist on the steps necessary to get various programs launched. Possess strong planning, project management, communication and executional skills.
Manage schedules and timelines for each project.
Write creative briefs using marketing strategy briefs in order to turn over jobs to creative team.
Manage entire process to ensure jobs are completed accurately and on time.


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Posted: 2019-10-17 Expires: 2019-11-16

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Project Manager, Interactive Advertising (133975)

Home Depot, Inc.
Atlanta, GA

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