POSITION PURPOSE
The Product Manager, Marketing Campaign Data is responsible for building and managing a roadmap to onboard and distribute marketing data. The marketing data comes in different formats from various media partners and tools. The Product Manager is responsible for strategically turning these disparate data sets into usable, valuable assets for internal stakeholders. Democratizing usable marketing data will enable stakeholders to identify rich insights, make better decisions and drive marketing optimization. The Product Manager will manage stakeholder relationships to gather requirements. The Product Manager will also interact with an Agile-based team of technical resources as well as third-party vendors.
 

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

• 40% - Strategy & Planning: Gains a thorough understanding of customer and associate needs, both existing and potential, and uses that knowledge to help deliver enterprise products that provide Home Depot customers and associates with an unparalleled shopping experience
  Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
  Identifies goals, metrics, and analytics to determine product value; continually making recommendations and refinements to the product backlog based on learnings
  Conduct end user research to help identify user stories and help determine Minimum Viable Product (MVP)
  Partners with Finance to understand financial needs and assists in the creation of business plans for new opportunities
  Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
  Evaluates research and market analysis on industry innovations and technology platforms to recommend the best possible solution
  • 30% - Delivery & Execution: Ensure product is aligned with company, stakeholder and end-user priorities to drive sales, improve efficiency, and improve customer satisfaction
    Documents, reviews and ensures that all quality and change control standards are met
    Formulates, tests and refines assumptions and hypotheses through user research and testing
    Creates, prioritizes and accepts user stories; incorporate them into release planning
    Makes product decisions that drive value on a daily basis
    Identifies pros, cons, issues, obstacles, dependencies and value associated with features and enhancements
    Participates in standups, iteration planning sessions, product demos and retrospectives
    Condenses complex technical concepts into non-technical language for stakeholders
  • 30% - People: Fosters collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impediments
    Acts as a proponent of modern software development practices
    Advocates for the end user and stakeholder by empathizing with and understanding user needs and becoming the domain expert
    Regularly works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps
    Manages cross functional team and stakeholder expectations to execute on product strategy; provides education to requestors to determine prioritization based on tangible benefits and/or user experience
    Exhibit active listening, facilitate sessions, and clearly communicate at all levels (Executive Leadership Team, store associates, etc.) and in all formats the product s long