7 days old

Pharmacy Marketing Manager

Camp Hill, PA 17011
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Job Description

SUMMARY

Supporting the Director of Marketing, the primary purpose of this position is to develop and execute marketing strategies and promotions that drive prescription growth and shifting the wat customers interact with us through technology. this role will be a key contributor in creating and enhancing Rite Aid's Omni-Channel development and transformation. 

 

This position manages execution of approved plans within the marketing channel specialists, works directly with Rite Aids Pharmacy team to leverage supplier assets, maximizes local marketing event activities, And oversees Marketing Coordinators day-to-day marketing operations support.

 

Frequent independent judgments and ability to move and course-correct quickly in ever-changing retail environment is essential. The incumbent is also required to perform all tasks in observance of Rite Aids brand and strategy and adhere to our core values and service attributes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The associate is responsible for the functions below, in addition to other duties as assigned:

 

  • Support Marketing Director in developing, implementing, measuring and reporting short and long-term Rite Aid specific marketing plans that include advertising, promotional materials, brand building, communications, promotional events, online/social programs, and customer relationship management
  • Implement competitively advantaged marketing strategies and tactics to drive prescription acquisition, retention and growth
  • Provide marketing expertise, market trend insights and strong industry knowledge to partner with pharmacy team members to help reach prescription growth and profit goals

 

Supervisory Responsibilities

This position directly supervises Marketing Coordinator/s and carries out supervisory responsibilities in accordance with Rite Aid policies and applicable laws. Responsibilities include interviewing, hiring, training, directing, rewarding, and disciplining associates; appraising associate performance; and resolving complaints

Experience / Requirements

  • Five (5) + years experience in HealthCare, Retail Pharmacy, Over the Counter (OTC) industries, Consumer Packaged Goods (CPG), or similar industry required

Education

  • Bachelors Degree in Arts/Sciences (BA/BS) Marketing, Advertising & Communications required

Categories

Jobs Rated Reports for Marketing Manager

Posted: 2019-10-08 Expires: 2019-11-07

Rite Aid is committed to bringing in individuals who support our personal approach to serving customers.

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Pharmacy Marketing Manager

Rite Aid
Camp Hill, PA 17011

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