1+ months

Media Specialist

Atlanta, GA 30339
JobTitle: Media Specialist
Job ID: 371550_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE

The Media Specialist will coordinate and support implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports both channel and campaign activations and reporting. Provides input toward and execution support for paid Test & Learn agenda. Key contributor to program tracking and timelines.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
  • 40%-Paid Media Management: Support omni-channel paid media planning, buying and reporting for all programs and campaigns.
  • 45%-Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas.
  • 15%-Organizational Alignment/Relationships: Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices.NATURE AND SCOPE
    This position reports to the Senior Manager of Paid Media.
    This position has no direct reports.

    ENVIRONMENTAL JOB REQUIREMENTS
    Environment:
    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    Travel:
    Typically requires overnight travel less than 10% of the time.

Categories

Posted: 2021-03-08 Expires: 2021-05-06

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