1+ months

MEDIA MANAGER-AGILE

Houston, TX 77024
JobTitle: MEDIA MANAGER-AGILE
Job ID: 371106_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing / Advertising
Employment type: Full Time

Position Description:
POSITION PURPOSE

Global Custom Commerce is looking for a passionate, results-oriented, and creative Media Manager responsible for leading the development and execution of media plans and creative production within the context of TV, OTT, Radio, Podcast and Streaming Audio. Partners with external ad agencies, media partners and Analytics to analyze industry and consumer trends, media results and business environment to improve strategies and recommendations to drive new profitable growth. Aligns and integrates channel strategy with overarching media mix, campaign, and promotional calendar in partnership with Marketing, Merchandising and other key partners and stakeholders. 

This position is also responsible for managing relationships with industry-leading User Generated Content (UGC) and Consumer Financing partners and optimizing programs to drive greater consumer engagement, conversion, cross-functional alignment and integration across Marketing, Merchandising, Sales and Customer Service.This candidate will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative. They will be instrumental in powering a cross-functional partnership between teams overseeing efforts to best accelerate development, implementation and measured customer adoption of the collective marketing channel roadmaps and brand strategy. Success in understanding data, insights and translating trends into action will be critical to ensure that the customer experience is of the highest quality in order to drive sales.
The Manager role takes ownership of work streams that are most critical to our strategic brand vision and will have exposure to The Home Depot business to build trusted working relationships while affecting change from within one of the world’s leading retailers.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
10% Brand Awareness - Help drive demand creation by creating brand awareness activities for internal associates
10% Execution - Organic Initiative Execution: Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders
20% Projects - Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process
60% Strategies - Strategy Formulation and Activation: Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies

NATURE AND SCOPE
This position typically reports to Sr Manager, Audience Marketing
This position has 0 Direct Reports

ENVIRONMENTAL JOB REQUIREMENTS

Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:
Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements:

Categories

Posted: 2021-02-26 Expires: 2021-04-28

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MEDIA MANAGER-AGILE

Home Depot, Inc.
Houston, TX 77024

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