1+ months

Marketing Analyst

Green Bay, WI 54306
**82218BR**

**Job Title:**


Marketing Analyst


**External Job Posting:**


**_Shopko Optical is seeking an innovative and entrepreneurial Marketing Professional to join our team as a Marketing Analyst!_**


**POSITION SUMMARY:**

Monitors store performance for assigned markets, analyzes the impact of marketing campaigns, draws fact based conclusions, recommend actions that drive earnings, and reports results.


**DUTIES & RESPONSIBILITIES:**


**Marketing Campaign Analysis**


+ Monitors performance of stores/markets, considering the marketing that supported them.

+ Measures short and long term impact of campaigns.

+ Offers fact-based conclusions for discussion.

+ Recommends actions that, considering the observed facts, will contribute to earnings.

+ Analyzes results, reports the effectiveness of media alternatives and incorporates these findings into future media recommendations and plans.


**Development & Implementation of Media Tests**


+ Identifis opportunities for media tests to drive business, reduce expense, or both.

+ Assists in the execution, by communicating as needed with stores and media partners.

+ Measures and reports results, considering trends and control group.

+ Recommends how findings from the test can benefit other stores/markets


**Support Media Planning**


+ Maintains an understanding of the media alternatives that can support stores.


+ Monitors the effectiveness of various media channels.


+ Participates in media plan development

+ Plans and executes other media, as needed.


**Business Planning and Support**


+ Plans and forecasts media expenses, including timing, frequency, rates and quantities.

+ Responds to customer requests according to company policies.

+ Maintains a solid understanding of general business, advertising and retail trends and their potential impact.

+ Responds to changing business goals or marketing strategies.


**MINIMUM KNOWLEDGE, EXPERIENCE & SKILLS REQUIREMENTS:**


+ Bachelors degree in Business, Marketing, Finance, Accounting or related area or equivalent experience.

+ Minimum of two years of experience in analysis with a marketing or financial focus.

+ Proven experience in critical-thinking, problem-solving and analytical skills required.

+ Proficient in Microsoft Office Suite, including advanced spreadsheet skills.

+ Demonstrated decision making skills while working in a fast paced environment.

+ Strong interpersonal, written and oral communicating skills.

+ Ability to prioritize, execute and meet deadlines with consistent accuracy.


**ESSENTIAL FUNCTIONS & WORK REQUIREMENTS:**


+ Able to sit or stand for extended periods of time

+ Able to operate various office equipment, (e.g., personal computer, telephone, facsimile machine, copier, etc.)

+ Ability to effectively communicate with all types of associates through written and two-way verbal communication

+ Able to read and write at a high school graduate level

+ Able to lift 10 to 20 pounds

+ Able to work normal and/or extended (evenings, nights, and weekends) office hours to meet established deadlines

+ Able to travel independently to support Company objectives and personal development


**Company Overview**

Shopko Optical, which formerly operated under Shopko Stores Operating Co., LLC, is the trade name of Shoptikal LLC, an affiliate of Monarch Alternative Capital LP. Shopko Optical provides excellent patient-centric care and high-quality eyewear through its dedicated team of optometrists and opticians. Shopko Optical is currently relocating approximately 80 optical centers from their existing locations inside former Shopko retail stores to new standalone locations nearby. Further growth is planned for 2020 and beyond. For more information, visit optical.shopko.com.


Shopko Optical offers a professional team-oriented work environment, career advancement opportunities, competitive wages, and a comprehensive benefits package!


If you are accessing this posting from another website, please submit an application at www.shopko.com/careers .


Must be legally authorized to work in country of employment without sponsorship for employment visa status.


Shopko Optical is an Equal Opportunity Employer functioning under an Affirmative Action Plan m/f/d/v.


**Auto req ID:**


82218BR


**City:**


Green Bay


**State:**


Wisconsin


**Location Address:**


700 Pilgrim Way

Categories

Posted: 2019-07-23 Expires: 2019-09-21

Are you someone who likes to take on new challenges and push yourself to learn, grow and explore? If you have a positive, "can-do" spirit and an eagerness for new opportunities, then a job with Shopko could be a perfect fit.
Here you will be empowered to succeed and build your career with a premier regional retailer. No matter your position, you'll enjoy highly varied daily experiences. Take a look at all the career opportunities available today. Then get ready to put your skills, talents and experience to work in the always exciting and energetic world of retail.


"The atmosphere at Shopko is filled with such positive energy, and the people who work here truly make you feel like you are part of the family."

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Marketing Analyst

Shopko
Green Bay, WI 54306

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