1+ months

Manager, Search Engine Optimization (SEO)

Virtual, USA 00000
JobTitle: Manager, Search Engine Optimization (SEO)
Job ID: 386052_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Manager, SEO leads the identification, definition, and execution of initiatives that result in improvements to The Home Depot’s customer experience and resulting performance by improving the discoverability of The Home Depot’s site and digital assets in Earned Media.

This Manager is responsible for developing a deep understanding of the digital behavior and voice of the customer and transforming this data into actionable insights and initiatives. They are expected to lead a team of analysts to determine critical website changes or content development that will help the company better answer customer needs within Earned Media for key merchandising categories and/or key customer behaviors related to home improvement and the home overall. The manager is also responsible for overseeing the ownership, communication and execution of a data driven strategies that quantifies the material impact of recommendations from the team.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

  • 40% - Manages the identification, definition, and execution of complex Earned Media strategies and roadmaps that typically involve multiple internal (online, marketing, merchandising, product management, technology) and external (agencies, 3rd party vendors) partners. This will include recommendations for site structure and content development or technology and user experience enhancements that enhances the discoverability of The Home Depot within Earned Media.
  • 20% - Creates and implements processes to optimize the efficiency of the team for data collection and analysis by leveraging internal and external partners in the workflow of improving key categories.
  • 20% - Measures the ongoing effectiveness of the team’s efforts against target metrics, and makes frequent adjustments to strategy to support the customer and business needs.
  • 20% - Responsible the team’s efforts in evangelizing the evolving world of search engines and Earned Media more generally at all levels of the organization in terms of best practices, industry standards, and legal requirements, especially within the merchandising community.

NATURE AND SCOPE
  • The position reports to the Sr. Manager, Earned Media or Director of Earned Media.
  • Accountable for direct supervision of the work activities of others in addition to personnel management including selection, termination, performance appraisal and professional development of subordinates.

For Colorado, Connecticut, Nevada and New York City residents: The pay range for this position is between $80,000 and 130,000.  Starting salary may vary based on a number of factors including, but not limited to, the position being offered, location, education, training, and/or experience. The Home Depot offers additional competitive financial and non-financial benefits, which may include a performance-based bonus program or a profit sharing program depending on position. 

ENVIRONMENTAL JOB REQUIREMENTS

Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.

Categories

Posted: 2021-10-01 Expires: 2022-06-15

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Manager, Search Engine Optimization (SEO)

Home Depot, Inc.
Virtual, USA 00000

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