1 day old

Manager, Partnership Marketing (132325)

Home Depot, Inc.
Atlanta, GA
  • Job Code
    338331
Manager, Partnership Marketing - Atlanta GA 30308 Skip Navigation
Job Details

Manager, Partnership Marketing (132325)

GA - Atlanta

  • Date Posted: Aug 8, 2019
  • Company: The Home Depot
  • Travel: 0-10%
  • Functional Area: Marketing
  • Position Type: Full-Time
  • Relocation Provided: No




Position Description:
POSITION PURPOSE
We are seeking an innovative, relationship-driven and entrepreneurial minded marketing leader to cultivate best-in-class partnerships that drive growth through brand awareness, differentiation and provide value to our customers. In this role, you will lead the strategy, development and implementation of new partnerships and integrated marketing campaigns focused on an enhanced experience and customer engagement. In this highly visible position, you will have the opportunity to collaborate with partners, our agencies and across The Home Depot organization.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
50% - Partnership Development: Lead the partner development process and manage the full lifecycle of each partnership from the strategic planning phase through sourcing, contracting, program management, measurement and evolution. Develops business cases for new opportunities. Work collaboratively with agency partners and internal stakeholders to set vision, goals and applicable KPIs. Owns partner evaluation financial model. Manages results communication and reporting to partners.

25% - Marketing Strategy: Direct the partnerships marketing strategy and develop go-to market plans for Customer Program partnerships. Translate brand strategy and marketing plans into actionable campaigns and programs. Collaborate with internal marketing and creative leads as well as agency partners. Set specific marketing goals that align with the overall business objectives. Track and measure marketing strategies and effectiveness to inform future campaigns.

15% - Operational Workflow: Manage execution of tactical elements of partnership programs, including setting up promotions, working collaboratively with internal and external teams.

10% - Competitive and Market Intelligence: Conduct competitive research and study partnership trend and link findings back to future strategies, tactics and other data analysis. Identify new opportunities and become an expert on consumer preferences to generate innovative ideas for future partnerships.

NATURE AND SCOPE
This position reports to Sr. Manager, Customer Programs Strategy
This position has 0 direct reports.

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:
Typically requires overnight travel 5% to 20% of the time.


ESSENTIAL SKILLS:
MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 5 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:

  • Partnership marketing or new business development experience preferred
Knowledge, Skills, Abilities and Competencies:
  • Demonstrate a strategic view of our business and competition and act as a change agent to help build best in class partnership marketing capabilities
  • Creative and innovative approach to make compelling partnerships for all parties
  • Ability to clearly envision a plan and follow through to execution
  • Comfortable providing both strategic direction and hands-on tactical execution
  • Strong collaboration skills with the ability to manage laterally and develop solid working relationships with a variety of people
  • Knowledge of partnership financial models


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Posted: 2019-08-15 Expires: 2019-09-14

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Manager, Partnership Marketing (132325)

Home Depot, Inc.
Atlanta, GA

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