11 days old

Manager, Category Marketing

Atlanta, GA 30339
JobTitle: Manager, Category Marketing
Job ID: 373486_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Manager Category Marketing oversees all aspects of media planning to support Agile Marketing and is a key influencer on pod strategy both inside and outside of the Agile framework. Responsible for working within the Agile marketing team to understand specific business and communication goals and oversee the creation and execution of media plans within the context of the overall marketing mix. Analyzes industry trends, media results and business environment to improve strategies and plan recommendations. Manages media budget and is responsible for reporting media results and insights. Supervises media agency planning and buying for areas of responsibility.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
  • 10% Budget Deployment - Manage budget deployment tracking across departments & provide final department approval on strategic plans for cross-functional marketing activities
  • 30% Communication - Serve as primary communications liaison and cross-functional project manager for the Retail Media+ Partner Management and Audience Marketing teams, including regular attendance at key marketing function meetings, review of marketing campaign briefs, and compiling of cross-functional progress updates
  • 25% Marketing Playbook - Develop annual strategic marketing playbook & regularly cadenced marketing strategy updates for assigned merchandising departments based on competitive analysis, consumer input, financial data, creative tactics, input from merchandising leadership, and input from Retail Media+ Partner Management and Audience Marketing teams
  • 35% Marketing Strategies - Work with merchandising leadership across 1 or more departments to develop long & short-term marketing strategies, as well as triage execution of emerging priority opportunities across Retail Media + Partner Management and Audience Marketing teams
    NATURE AND SCOPE
    This position typically reports to Senior Manager, Category Marketing
    This position has 0 Direct Reports

    ENVIRONMENTAL JOB REQUIREMENTS
    Environment:
    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    Travel:
    No travel required.

Categories

Posted: 2021-04-06 Expires: 2021-05-06

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Manager, Category Marketing

Home Depot, Inc.
Atlanta, GA 30339

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast