1+ months

Manager Audience Marketing

Atlanta, GA 30339
JobTitle: Manager Audience Marketing
Job ID: 367501_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Manager Media Audience Marketing oversees all aspects of media planning to support Agile Marketing and is a key influencer on pod strategy both inside and outside of the Agile framework. Responsible for working within the Agile marketing team to understand specific business and communication goals and oversee the creation and execution of media plans within the context of the overall marketing mix. Analyzes industry trends, media results and business environment to improve strategies and plan recommendations. Manages media budget and is responsible for reporting media results and insights. Supervises media agency planning and buying for areas of responsibility.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
  • Partner with Media leadership and Agile team to develop media recommendations that support Agile goals and objectives
  • Direct media agency on creation and execution of Agile media plans
  • Develop and maintain strong relationships with marketers and cross-functional teams (creative, social, finance, Consumer Insights, CRM, HD.Com, PR, etc.)
  • Analyze and report on media performance and incorporate learning into current and future planning. Agile will require very regular reporting & optimization (near real-time)
  • Budget management and stewardship of media buysNATURE AND SCOPE
    This position typically reports to Director, Merchandise Marketing
    This position has 0 direct reports

    ENVIRONMENTAL JOB REQUIREMENTS
    Environment:
    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    Travel:
    Typically requires overnight travel less than 10% of the time.

    Additional Environmental Job Requirements:
    No travel required

Categories

Posted: 2020-12-23 Expires: 2021-02-20

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Home Depot, Inc.
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