4 days old

GC DIGITAL MARKETING MANAGER

Houston, TX 77024
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JobTitle: GC DIGITAL MARKETING MANAGER
Job ID: 354663_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE

Do you live at the right-brain / left-brain intersection? Are you passionate about data-analytics while maintaining an eye for the softer side of marketing? If so, GCC’s Digital Marketing Manager role is right for you.

GCC is the #1 online retailer of window coverings in the world: and a wholly-owned subsidiary of The Home Depot Inc. Our mission is to transform complex buying decisions, making the easy and exciting. For 20 years we’ve proudly delivered that to our customers through industry-leading innovation and an obsession for customer-experience.

The perfect candidate will be an analytical thinker who is curious and loves to experiment. A self-starter who takes pride in their work and personal ownership of his/her channels. A strategic think, with exceptional attention to detail and a focus on results.

Why work here? Our entrepreneurial roots and maverick mentality, coupled with the resources and backing of the #1 home improvement retailer in the world, The Home Depot, is a unique opportunity for you to be a transformative retail disrupter. Plus, GCC is the world’s largest online window covering company, and we’ve got a demonstrably awesome 20-year track record. From our open-floor office to our open-door ethos, our culture is rooted in improving, evolving, and having fun (we’re pretty serious about cake, cook-offs, ping pong, meaningful work and exciting projects). Most importantly, our team members are always inspired, engaged, and ready for growth. That means you’ll have the resources and the runway to create truly magical, out-of-the-box work. Moreover, you will play an important role in leveraging our culture, people, systems, processes, and technology — ultimately to provide incredible customer and associate experiences, while growing business for GCC and The Home Depot. This is your chance to be part of something big, in a small start-up environment. We’re ranked as one of The Top 5 Workplaces in Texas and have consistently won the following awards: The Best Place to Work in Houston (Houston Business Journal), Houston’s Top Workplaces (Houston Chronicle) and Houston’s Best and Brightest.MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

20%- Serve as channel owner and primary point of contact for several digital
advertising channels: display, affiliate, comparison shopping engines, etc.
20%- Responsible for driving channel growth objectives, devise strategies, execute
media plans and perform optimizations that are informed by long-term strategy and
goals for multiple brands
20%- Measure, analyze and report performance of all digital marketing campaigns,
and assess against key KPI goals of web traffic, conversion rates & ROAS
20%- Understanding of multi-touch channel attribution and incrementality
10%- Perform ongoing testing to optimize digital marketing efforts. Test ad creative,
messaging, landing pages etc. to increase web traffic and conversions. Plan,
execute, and measure experiments and conversion tests
10%- Responsible for planning and budgetary control of digital marketing channels.
Manage monthly budgets greater than $200,000.
NATURE AND SCOPE
Reports to the Sr. Manager of Media Strategies.
This position has 0 direct reports.

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:
Typically requires overnight travel less than 10% of the time.

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Jobs Rated Reports for Marketing Manager

Posted: 2020-07-31 Expires: 2020-08-30

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GC DIGITAL MARKETING MANAGER

Home Depot, Inc.
Houston, TX 77024

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