1+ months

eCommerce Channel Specalist- Display/Search

Camp Hill, PA 17011

Job Description



The E-Commerce Channel Specialist\u2013 Display/Search position is responsible for implementing, growing, maintaining and managing display and search initiatives to increase and engage customer base.



  • Communicate priorities and goals for the display and search efforts, internally and externally, and execute those goals successfully
  • Develop and execute display and search strategy focused on acquiring and retaining new and existing customers, both active and passive

  • Drive growth by applying a clear understanding of the brand, consumers and industry trends, and tailoring both search and display advertising accordingly

  • Identify key metrics for the channel

  • Maximize customer search efforts through keyword search optimization and search brand and product ad placement

  • Increase sales by utilizing display advertising to target passive shoppers or those who havent finished a purchase, by advertising frequently purchased products, previously viewed products, and similar products with a competitive edge

  • Increase customer life cycle and improve brand loyalty by incorporating personalization into display advertising based on search and historical behavior

  • Analyze traffic and consumer behaviors, and track revenue and sales in order to drive strategic decisions regarding search and display advertising

  • Monitor product reviews, feedback and research competitor landscape, action trends and learnings

  • Produce reports on impact of both search and display advertising on financial performance and key performance indicators

  • Identify search and display issues and root causes, and make recommendations for improvements

  • Prepare and deliver presentations on search and display impact and performance, and untapped opportunities, to variety of audiences

Experience / Requirements

  • 5 years of experience in business development and sales experience required.


  • Bachelors Degree in Arts/Sciences (BA/BS)  preferred.


Posted: 2019-08-06 Expires: 2019-11-07

Rite Aid is committed to bringing in individuals who support our personal approach to serving customers.

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

eCommerce Channel Specalist- Display/Search

Rite Aid
Camp Hill, PA 17011

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast