25 days old

Director of Direct Marketing

Framingham, MA 01701
**Description**



Staples is focused on our customer and our community. The **Director, Direct Marketing** will drive customer engagement for Staples Retail across targeted channels including email, direct mail, SMS and in-store receipts. As Staples Retail transforms to be the destination for working and learning, you will play a critical role in communicating our new brand to customers in relevant and compelling ways. You will develop strategies to progress customer health, financial and brand performance.



Our people are the heart of our success and we believe in collaboration, curiosity and continuous learning in all that we think, create and do. We are investing in our people and our stores, empowering our people to learn, grow and deliver. Come be a part of a team that's leading the way in a new era of working and living.



**Key Deliverables:**



+ Drive financial and brand performance through relevant customer communications via Email, Direct Mail, SMS, and in-store receipt programs

+ Build healthy, active, marketable customer file

+ Advance personalization and modern capability development, leveraging campaign management tools to improve orchestration and relevance

+ Design and launch a forward-looking Retail-dedicated communications ecosystem that introduces our brand offering, fosters engagement, and ultimately drives LTV

+ Develop and execute robust test agenda to innovative and continuously improve



**Team Leadership:**



+ Manage and develop high-performing team 2 direct reports and broader team of 6 Associates

+ Lead team to execute seamlessly across customer-facing communications

+ Foster culture of innovation, exploration, and transformation across team



**Get great perks because, you matter**



+ Generous amount of paid time off and bonus plan

+ 401(k) plan with a company match, medical, dental, vision, life and disability insurance, and many more benefits

+ On-site, discounted childcare, fitness center and dry cleaners in Framingham, MA corporate office

+ Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)



\#LI-ML1



**Qualifications**

**Essential skills and experience:**



+ 10+ years Direct Marketing experience, within Retail or multi-channel business preferred

+ Demonstrated track record of leading strategy and execution of targeted channels; Deep expertise in email marketing

+ Experience executing campaigns through a self-serve email platform a must, orchestrating communications via a campaign management system a plus

+ Analytical, results-oriented creative problem-solver who thrives in fast-paced, dynamic business environment

+ Successful track record of leading and developing a high-performing team

+ Excellent interpersonal skills that nurture cross-functional relationships and influence decision-making



**Preferred skills and experience:**



+ BS/BA; Masters preferred

+ Passion for transformation, entrepreneurship mind-set with bias towards action and innovation



**_Click to learn more about the employee benefits, programs and perks offered at Staples. (https://recruit.smashfly.com/SmashFlyMedia/Docs/17604/17604\_20380\_PR23016\_BOS\_CWW\_RTL\_FLD\_CROS\_HR\_Benefits\_Promo\_Flyer\_r1%20(2).pdf)_**

_Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law._

Categories

Posted: 2021-02-02 Expires: 2021-03-04

Be amazed by what’s inside.

There’s a whole lot more to Staples than you probably ever imagined. In fact, once you lift the lid on our business, you’ll discover that we have many opportunities for your career.

As the world’s largest office products company, 2nd largest eCommerce site and a trusted source of office solutions, we’re a recognized name across more than 26 countries. Working all over the world has shaped our approach to business, and as we’ve grown, so has our commitment to the communities and environments where we work. Whether you join us in retail, online, one of our B2B units or our other businesses, you’ll experience first-hand the unique energy and enthusiasm that makes us Staples.

This site will show you just how much goes into a career with Staples. If you want to become part of the team, simply use the job search tool – and it won’t be long before you’ll be saying, “that was easy” too.

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Director of Direct Marketing

Staples
Framingham, MA 01701

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