9 hours
2018-06-192018-07-19

DIGITAL MKTG MGR DATA PLAT (115514)

Home Depot, Inc.
Atlanta, GA
  • Job Code
    301505
DIGITAL MKTG MGR DATA PLAT - Atlanta GA 30308 Skip Navigation
Job Details

DIGITAL MKTG MGR DATA PLAT (115514)

GA - Atlanta

  • Date Posted: Mar 6, 2018
  • Company: The Home Depot
  • Travel: None
  • Functional Area: Marketing
  • Position Type: Full-Time
  • Relocation Provided: No




Position Description:
At HomeDepot.com, our award-winning e-Commerce team is blazing a trail of retail shopping innovation by leveraging cutting-edge technology with our 2,200+ store locations and a relentless focus on customer service. We have been named one of the world's most innovative companies and we are on a mission to provide the best interconnected shopping experience to our consumers. To do so, we need more dreamers, innovators and big thinkers passionate about re-imagining the future of retail. Interested in making history with us? If so, apply today to experience what it’s like to be a part of our HomeDepot.com team. Who knows? Your next big idea may just change the future of retail!

POSITION PURPOSE

The Data Management Platforms team in the Online Marketing Data and Analytics group is using big data to drive marketing efficiency and sales growth for The Home Depot advertising and marketing. The Data Management Platforms team is responsible for leveraging and activating online and offline marketing channel, product, and audience customer data to increase sales, enhance The Home Depot's distinctive brand position, and maximize profit for The Home Depot's stores and e-commerce properties. Our team is expanding the sources of internal and open data we bring into our digital analytics data environment to build a holistic view of the digital customer and a more detailed understanding of customer behaviors.

We re looking for candidates with data-driven marketing strategy experience and a passion for personalizing customer experience. The Digital Marketing Manager, Data Platforms will oversee digital customer data strategy, services, and platforms to support marketing and personalization across Home Depot s digital touch points. The role will focus on the management, segmentation, and distribution of customer profiles, managing and growing first, second, and third party customer data sources and online and store customer profiles. This is a unique opportunity to contribute to a top 10 national retailer and best-in-class e-commerce team where your individual contributions will make a significant impact.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 50%-Hands-on management of the Data Management Platform (DMP); Build, Segment, and distribute audiences across digital channels and personalization platforms. 
  • 20%-Perform detailed segmentation analysis based on real-time customer behaviors for internal and external stockholders to inform digital marketing, merchandising and personalization use cases. 
  • 10%-Work with agency and internal partners to setup tracking, provide reporting and analytics and weekly dashboards of all campaign performance leveraging the DMP. 
  • 10%-Develop solutions to integrate with select partners to deepen the depth and quality of customer data to enhance personalization capabilities and drive ROI by expanding 1st, 2nd and 3rd party data sources. 
  • 10%-Manage all aspects of the Tag Management program, partnering with internal and external vendor teams; Build strategies to improve efficiency and minimize overlap of marketing pixels; Lead process to evaluate 3rd party marketing pixels from both internal and external stakeholders.
NATURE AND SCOPE
Position reports to Sr. Manager, Digital Platforms or Director
Direct reports 0-2

ENVIRONMENTAL JOB REQUIREMENTS

Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.


ESSENTIAL SKILLS:
MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience:
5 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

- Experience building data-driven marketing strategies that leverage 1st and 3rd party data (e.g., Email and CRM Database Marketing)
- Experience with Adobe Analytics (Omniture) or Adobe Target
- Heavy measurement and analytics background coupled with action-oriented insights
-Technical understanding of implementing 3rd party marketing pixels via a tag management solution
- Understanding of online media landscape including DMPs, Agency Trading Desks, Demand Side Platforms (DSP), Real Time Bidding, and Tag Management

Preferred Qualifications:

- Minimum of 3 years of experience in online marketing or advertising operations
- Bachelor's degree in marketing or analytical field; Master s degree a plus
- Experience managing data driven campaigns
- DMP experience

Knowledge, Skills, Abilities and Competencies:
-
-Ability and drive to dig deep on media consumption behaviors and advertising audience relevancy
- Strong interpersonal communication and presentation skills
- Ability to work in a cross-functional organization; Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, Marketing) in support of specific business priorities


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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DIGITAL MKTG MGR DATA PLAT (115514)

Home Depot, Inc.
Atlanta, GA

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Home Depot, Inc.
Atlanta, GA

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