28 days old

CRM Strategy Manager

Atlanta, GA 30308
JobTitle: CRM Strategy Manager
Job ID: 363519_en-us
Salary Range: 0.0- 0.0
Job Category: E-Commerce
Employment type: Full Time

Position Description:
The CRM Strategy Manager is responsible for developing and executing The Home Depot’s audience marketing strategies across CRM channels. Working very closely with a cross-functional marketing team, the manager will be responsible for ensuring alignment between CRM and other teams. This role will own the ongoing development, growth and optimization of existing programs as well as partner cross-functionally to identify and launch new initiatives. The Manager will join the CRM Strategy team and will play a key role in delivering innovative, data-driven customer engagement strategies and development of an omnichannel CRM contact strategy for segments of The Home Depot customer. The role will require strong knowledge of customer marketing and retail strategies as well as expertise with data, segmentation, technology and CRM best practices.

  • 25%-Partner with executive leadership to formulate CRM strategy for assigned programs, and customer KPI targets.
  • 20%-Oversee execution and measure ROI of all assigned CRM life cycle management programs; evaluates KPIs for measuring success against organizational objectives.
  • 15%-Develop and maintain program level P&Ls, forecast and budget for assigned CRM programs
  • 25%-Leverage marketing skills and customer insight data to drive innovation across customer touch points in assigned programs.
  • 10%-Partner with and develop vendor relationships as related to CRM programs
  • 5%-Present strategic plans and results to executive leadership
  • Position reports to the Sr Director, CRM.
  • No direct reports.
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • Typically requires overnight travel less than 10% of the time.
Additional Environmental Job Requirements:


Posted: 2020-10-30 Expires: 2020-11-29

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CRM Strategy Manager

Home Depot, Inc.
Atlanta, GA 30308

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