The Associate Media Manager (AMM) is responsible for supporting the planning, execution and optimizing of omni-channel audience campaigns. The AMM will play a key role in translating Audience strategies into CRM owned channel campaigns, including Email, Mobile Push and SMS. This position will ensure alignment and manage efficient campaign processes and communication among strategy, creative, and technical development teams. The role oversees daily management of campaign activations and supports the reporting process, while driving best practices in CRM owned channels.Major Tasks, Responsibilities & Key Accountabilities:

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
  • 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
    • 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
      Nature and Scope:
      This position typically reports to Manager or Media/Sr. Manager of Media
      
      This position has 0 Direct Reports
      
      Environmental Job Requirements:
      Environment:
      1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
      Travel:
      No travel required.