1+ months


Atlanta, GA 30339
  • Jobs Rated
Job ID: 367455_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:

Position Purpose:

The Associate Affiliate Marketing Manager is responsible for leveraging third party marketing companies to generate leads, appointments, and sales for Home Depot's Home Services business.

This role oversees the performance marketing channel and plays a key role in developing our lead generation strategy. We are looking for a strategic, analytical, and highly detailed marketing manager that can provide thought leadership to the affiliate channel while cultivating relationships, on-boarding lead gen partners, scaling the program, and negotiating strategic CPA opportunities.

The ideal candidate for this role is self-starter, with experience in creating and executing  affiliate marketing strategies with a strong track record of delivering results and ensuring a positive customer experience. The management of online tracking and optimization technologies and vendors will also be a key part of the role.

The successful candidate will work cross-functionally with internal teams, including merchandising, core marketing, and IT to understand business objectives and establish joint goals. This role will be responsible for structuring lead generation campaigns across various tactics and payout models, including cost-per-lead, cost per-appointment, cost-per-call, and cost-per-acquisition on Home Depots websites. The Associate Manager will deeply analyze and understand campaign performance data and examine dispositions throughout the lead and sales funnel, managing budgets and optimizing for various KPIs with the goal of maximizing lead volume, lead quality, and the best possible return on investment.

Major Tasks, Responsibilities and Key Accountabilities:

50%- Analyzing and optimizing campaign performance across the portfolio of affiliates and home services programs. Synthesizing and manipulating data to uncover hidden trends that identify where improvements can be made. Managing budgets and building leads and sales forecasts.

20%- Working closely with affiliates to ensure full transparency and gain a thorough understanding of their lead gen practices. Identifying actions that will improve lead quality and increase volume. Educating affiliates on Home Depot business objectives and processes, and ensuring their integrity to protect the Home Depot brand.

15%- Discovering and evaluating new lead source opportunities, partnerships, and technologies, including occasional travel to industry-related trade shows.

15%- Meeting with a contingent of internal stakeholders, including marketing, merchandising, contact centers, product managers, IT, analytics, and field leadership to continually learn a complex business and understand how your channel supports their needs. Preparing presentations and KPI dashboards that communicate channel health.

Nature and Scope:
This position reports to the Sr Manager of Online Marketing.
This position has no direct reports.

Environmental Job Requirements 
Located in a comfortable indoor area. 
Any unpleasant conditions would be infrequent and not objectionable.


Jobs Rated Reports for Marketing Manager

Posted: 2020-12-22 Expires: 2021-03-20

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Home Depot, Inc.
Atlanta, GA 30339

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