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23 days old
JobTitle: Analyst, Digital Media Operations (SUTIRTHA MUKHERJEE)
Job ID: 406645_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time
Position Description:
Position Purpose:
The Analyst, CRM is responsible for supporting the execution of CRM efforts in close collaboration with marketing partners and the CRM team. Drives the campaign design, quality assurance, and list delivery preparation through Unica Campaign. In this role, the Analyst will support the efforts to evaluate the effectiveness and efficiency of campaign execution through better and more structured business processes, deployment of database marketing best practices, and effective use of Unica Campaign.
Major Tasks, Responsibilities & Key Accountabilities:
Job ID: 406645_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time
Position Description:
Position Purpose:
The Analyst, CRM is responsible for supporting the execution of CRM efforts in close collaboration with marketing partners and the CRM team. Drives the campaign design, quality assurance, and list delivery preparation through Unica Campaign. In this role, the Analyst will support the efforts to evaluate the effectiveness and efficiency of campaign execution through better and more structured business processes, deployment of database marketing best practices, and effective use of Unica Campaign.
Major Tasks, Responsibilities & Key Accountabilities:
- 20% Capture marketing campaign requirements through close collaboration with marketing partners
- 40% Provide marketing support, including set-up of campaigns in Unica, for small to medium size campaigns
- 40% Design, test and execute campaigns using product- and activity-based purchase triggers, segment and personalization rules to support business goalsNature and Scope:
Position reports to Manager, CRM
No direct reports
Environmental Job Requirements:
1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.
Categories
Posted: 2022-06-07 Expires: 2022-07-07
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