1+ months

Analyst, Brand Advocate

Atlanta, GA 30308
JobTitle: Analyst, Brand Advocate
Job ID: 354817_en-us
Salary Range: 0.0- 0.0
Job Category: E-Commerce
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Brand Advocate Analyst will partner with strategic suppliers and Home Depot merchants to drive a best-in-class online customer retail experience and grow the brand's business on Homedepot.com. This role will build strong business relationships with suppliers and enhance the brands online presence to improve conversion, drive online traffic, and grow sales. The position will be responsible for analyzing the brand's online performance and for identifying opportunities for improvement in areas such as product assortment, digital content, promotions, inventory and returns. The Brand Advocate Analyst will also ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. This role will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. In support of The Home Depot's omnichannel retail strategy, this role will also partner with cross-functional groups (i.e., Merchandising, IT/Web Operations, Digital Marketing, Product Management, User Experience, Earned Media) to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
  • 30% - Analyze customer behavior and pain points to identify opportunities to improve the online experience and drive conversion (e.g., Q&A, reviews, clickthrough, surveys, heat maps). Conduct SEO keyword analysis and update online content to drive incremental traffic. Complete root cause analysis on key performance indicators.
  • 30% - Cultivate and maintain strong supplier and cross-functional partner relationships by being the primary point of contact for issues pertaining to online SKU presentation and brand performance. Participate in project strategy and feedback sessions with cross-functional teams, vendors, and merchants.
  • 30% - Create project plans, gain alignment with merchandising/supplier and drive execution. Build system knowledge and expertise by participating in training classes and executing project work. Identify opportunities to delegate project work to cross functional partners and track progress.
  • 10% - Build and lead complex presentations with suppliers and merchants to gain alignment on strategic plans, to share project wins, analyze results ad align on future projects. Inspire confidence in clients and key stakeholders.NATURE AND SCOPE
    This position reports to Manager, Brand Advocate.
    This position had 0 direct reports.
    ENVIRONMENTAL JOB REQUIREMENTS
    Environment:
    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
    Travel:
    Typically requires overnight travel less than 10% of the time.
    Additional Environmental Job Requirements: 

Categories

Posted: 2020-07-31 Expires: 2020-10-29

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Analyst, Brand Advocate

Home Depot, Inc.
Atlanta, GA 30308

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