Tapiture, a Pinterest competitor, doesn't just show you stuff you might like. In many cases, it lets you buy that stuff as well.
Aside from some branded merchandise though, Tapiture doesn't keep any inventory on hand at its Venice, California, headquarters. Instead, it functions as a virtual storefront.
Amazon and eBay have been doing the same thing for years, of course, but startups like Tapiture are also taking advantage of this no-investory arrangement, which is made possible through dropshipping.
"We're big believers in the dropshipping model," says John Ellis, CEO of Tapiture. "We think it's the way of the future."