E-commerce has changed the way consumers purchase products, but until very recently, the basic structure of the transaction and sale itself hadn’t evolved much: People browse for products they want, compare prices across sites, maybe submit a code for a discount coupon if they have one and make a purchase. But a recent development points to a big change on the horizon for ecommerce, and the symptom is the massive sales growth achieved by major retailers who have embraced the new model.
The new model is already being used today by top retailers like Sears. It bridges the gap between online and physical interactions, empowers consumers to take a more active role in transactions, leverages psychological principles to optimize sales and the user experience and revolutionizes the concept of discounts. The new model offers consumers a novel choice: the opportunity to negotiate with a leading retailer.