Recent announcements that Apple will partner with IBM to release more than 100 mobile iOS applications tailored to work with IBM’s data analytics and cloud services, and that Microsoft will focus on digital work innovation in its smartphone segment, serve as reminders that mobile devices are continuing to evolve.
Increasingly, mobile devices are offering features that make it easier for retailers to position advanced computational and analytical power at the point of customer contact. Here are three ways upcoming changes in the capabilities of mobile devices will affect retail.
1. The Store Gains Importance
In recent years, retailers have realized that most profits are still generated in brick-and-mortar stores and that omnichannel strategies must have a solid physical foundation. However, the emergence of new mobile analytical and business intelligence capabilities will only make the store even more important.