Personal Touch Still Essential For Retailers

Personal Touch Still Essential For Retailers

The shopping habits of today’s consumers have changed; retailers must be able to provide the product information they want through one or more of the marketing channels they may frequent — and all of those communications must be consistent with the physical in-store experience. That means new merchandising tactics are being embraced by industry leaders who are turning to digital signage to enhance the shopper experience and achieve competitive differentiation.

For many brands and retailers, the way to do this is through increased use of digital signage. Simply put, it allows retailers to create a sense of relevance and personal connection within physical retail environments by leveraging online, mobile and social capabilities, while providing a flexible format for messaging, which can be changed to showcase promotional or seasonal specials.

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