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Cyber Monday Spending Points to Continuing Trends

Cyber Monday spending is projected to have hit an all-time high in 2016, a reflection in the overall shift in the retail marketplace.

 

According to Adobe Systems Inc., consumers spent a combined $3.39 billion on Nov. 28, known as Cyber Monday because of the discounts online retailers offer that day after the Thanksgiving holiday.

The growth in online spending this year starkly contrasts the overall dip in spending on Black Friday, when brick-and-mortar retailers typically offer deals after Thanksgiving.

Retail spending moving more toward online shopping is no new phenomenon, and the skills required of mid-to-high-level retail professionals speak to tech's growing importance in the industry.

However, an interesting note this year is how much more emphasis retailers with flourishing brick-and-mortar stores like Target placed on their Cyber Monday deals.

Combining online deals with offers in-store is one way retailers can leverage their dual-presence. Make no mistake: Shoppers love the convenience of online shopping, and an extensive knowledge base in tech principles will help you climb the career ladder in retail.

Applying a traditional mindset with vision for the new wave may be your best bet as a retail professional, though.

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