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Could Facebook Become Your New Retail Site?

Facebook's newly added feature allows users to order food delivery directly from Delivery.com, a potential game-changer in the online retail space. In the United States, an estimated 211 million shoppers went online for purchases.

Worldwide, Facebook reaches around 1.7 billion users.Combine those numbers, and the possibilities for an online retailer might be astronomical. The potential positive in online retailers reaching customers through Facebook is twofold: One, the social media outlet's "Suggestions" feature has the potential to reach target audience.

Two, an estimated 1 billion of Facebook's worldwide users access the platform through mobile devices.

For smaller and independent retailers that lack the resources to develop a fully functional app, Facebook's widely used application just might be the answer.

On Facebook's end, Tech Crunch summarizes this experiment as the social media provider's way of better tailoring the user experience to each individual. Your purchases through a specific retailer let Facebook know what you want, and it targets its advertising accordingly.  

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